BP petroleum company Case Study Example | Topics and Well Written Essays - 1000 words

BP petroleum company - Case Study Example ude corporate branding and position, ethics and social responsibility, engagement of stakeholders, corporate affairs, strategic thrust and sustainability (Achenbach, 107). The main strength that the company had was that of changing the name from British Petroleum to BP and then tried to rebrand the name to Beyond Petroleum. The rebranding was a signal to stakeholders that it was focused on sustainability and the need to move beyond nonrenewable sources (Andrews, 89). The rebranding that was given to the petroleum company made it focus on sustainability and the need to move beyond nonrenewable energy sources. The company also presented itself as being committed to invest in renewable energy. This has gained a great deal of popularity among consumers and other members of society concerned about the future of the planet. There are problems that the company has faced in its history such as bankrupting the founder due to lack of well implemented strategies that the company had. BP has also experienced controversies regarding business practices hazard to workers, damages of the environment and greenhouses gases (Andrews, 108). These factors made the company to have an image that was not good to the consumers. BP Petroleum Company tried to position its products that support the sustainability and other social responsibility and the concern of other social responsibility. The claim that they have made is that of maintaining a product that is authentic and trustworthy (Benoit, 35). This has been put to improve the image of the company to attract more consumers. There have been many threats that the company has experienced such as explosion that occurred in Texas injuring many people which made it guilty for violating the safety of citizens. The threat has also continues as there are other accidents that the company has involved in with the main outcome being pollution of the environment (Gurney and Company, 78). The company has also been charged with violating Clean

Wall street Journal opinion Article Essay Example | Topics and Well Written Essays - 750 words

Wall street Journal opinion Article - Essay Example However, latest research findings indicate different outcomes. They reveal that increasing the minimum wage does not seem to lower employment. This has challenged the typical model of the effect increase in minimum wage. An increasing set of academic papers show that increase in minimum wage does not notably decrease employment among fast-food workers and teens. For instance, following a 25 percent increase in minimum wage in San Jose, California, there was no result in the area’s fast food franchise which led to suspension of employment. According to an article in Wall Street Journal, a ballot initiative in 2012 which was started by San Jose State University students led to a 2 dollar increase in minimum wage in the city. It was expected that this would result into job losses. However, data reveals that this was not the case (Morath 1). Employment in the fast-food industry increased after higher wages were in place. By the beginning of 2014, the pace of increase in employment in San Jose region was still more than the improvement in the whole state of California. Almost half of the minimum wage employees are hired in food service (Morath 1). San Jose city accounts for approximately half the population in the metro region, which comprises of Santa Clara and Sunnyvale. The minimum wage rate is said to be $8 in those neighboring cities. These results are far from conclusive. They still appear to fit researches that established that minimum wage increases at a local area have not resulted in notable job losses in fast-food restaurants (Morath 1). Prior researches in contrast to the recent findings concluded that 10% rise in the minimum wage decreased teen employment by 1 to 3 percent. The reasons that are offered for these new controversial findings consist of problematic methodologies, poor data and the likelihood of monopoly power. Employers